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Rubber-Cal Launches its Newest StoreFront

Rubber-Cal Inc. announces the launch of its newest online storefront, www.Rubber Flooring While Rubber-Cal’s main site showcases their entire line of rubber products, the new site is focused on bringing to the forefront their selection of rubber mats and flooring, including gym mats, slip-resistant mats, kitchen mats and rubber doormats. The site will be officially launched August 1st, 2013.

The site promises to create a more user-friendly online experience for customers who are looking specifically for rubber flooring products. Salvador Solis, a brand manager at Rubber-Cal, noted: “With a focus on high quality products, fast delivery, and affordable prices, promises to deliver a great customer experience from the first time the consumer visits the site to the post-purchase period.” This site has a focus on content and delivering precise and easily digestible information to consumers who may not be well versed in rubber floors. “We want to educate buyers,” noted Solis, who has been the driving force behind launching the new medium. This multimedia site looks to educate its visitors on its products by providing a large number of instructional articles and “How-To” videos that contain information about installation, applications, and even product usage on popular television programs.

The website will be on launched on the NetSuite Platform which boasts the ability to convert browsers into customers with a blazing-fast shopping experience, while extending the relationships a company builds with its customers to any device or channel, including smartphones and tablets. This is the first of four website launches that Rubber-Cal has planned for the 2013 fiscal year.

Since 1994, Rubber-Cal Inc. has been a leading provider of natural, synthetic, and recycled rubber products including rubber mats, flooring, ducting products and other engineered elastomers. Since the company’s birth, it has launched numerous other online storefronts, specializing in rubber products, including,, and